Keep Calm And Carry On t-shirt
It might sound like a quick cash in, but the t-shirts look to be of good quality and with plenty of limited edition colours to choose from, including red (in keeping with the original wartime poster), blue (pictured here) and a bright yellow in the women's sizes.
All are fitted shirts made from 100 per cent cotton - and all retail for £20 each.
Want to read about equally cool stuff for kids? Then check out our all-new, rather wonderful Junior Hipster website Or for more of the same with a contemporary twist, check out the Switched On Set site