Barbour Steve McQueen Randall sweatshirt
It's officially called a 'crew neck sweater', but I think it's better suited to be called the Barbour Steve McQueen Randall sweatshirt.
The 278 you ask? That's apparently McQueen's registration number for the 1964 International Six Day Trials, in which he raced for team USA. £89.95 is the price - there's a (cheaper) t-shirt equivalent too.
Find out more at the Barbour website
Want to read about equally cool stuff for kids? Then check out our all-new, rather wonderful Junior Hipster website Or for more of the same with a contemporary twist, check out the Switched On Set site