Archie's Girls are the archetypal blonde-haired, girl-next-door Betty and the smouldering, raven-haired Veronica, both of whom compete for the affections of lucky Archie. The products are styled after either Betty (peaches and corals) or Veronica (darker berry tones) with a couple of neutral options featuring them both. Products have the usual MAC quality but the real draw here is the cute retro packaging which borrows illustrations from the original comics.
Prices go from £11 fro a Nail Lacquer to £38.50 for a eyeshadow quad. The range is currently available exclusively from Selfridges here.