Let me explain. It is based on the late 1960s Baja Bug, which was a modification of the Beetle, redesigned (not be VW) for off-roading. This concept model is Volkswagen's modern-day tribute to it.
Of course, whether you like it probably depends on your thoughts on the modern-era Beetle, which this is still very much based on. Under the bonnet you'll find a two-litre, four-cylinder engine, while the car itself is slightly larger than the current Beetle. In addition, the car has increased ground clearance, a raised hood, a more sporty front and at the back, a slide-away spoiler with ski and snowboard rack. Plenty of tech inside too, including a large AMOLED display for entertainment and info.
Just a concept right now, with VW probably waiting for reaction before deciding whether to put it on the market. As such, no pricing as yet.