Remember the Mod Watch? it has now been followed out of the archive by the 1960s Timex x Todd Snyder Beekman watch.
Of course, the original had no connection to Todd Snyder, but the new one does. This was spotted in the Timex archive by Snyder and brought back to life as a retro timepiece for the modern era.
It actually dates to the late 1960s and known as a sports watch, one with a ’curlicue tachymeter’ designed to work out the speed of passing objects, which was probably for use on the racing circuit back in the day.
According to Todd Snyder: ‘To prepare the watch for the speed measurement, the wearer must pull out the watch crown when the second hand is at the 12 position, this will stop the movement of the second hand.
‘As the car passes its starting point, the crown is pushed in to begin the timing process; when the car reaches the end of the course, quickly pull the crown out again. Review the position of the second hand against the tachymeter markings to determine how many miles per hour that car has travelled.’
Of course, you don’t need to bother with all of that if you have a modern-day stopwatch on your phone or other device, but it’s still a feature. A bigger selling point is probably the cool, vintage look in either the brown or the black (the brown being my personal favourite).
As for construction, it is made up of a stainless steel case, an acrylic domed crystal face and a croco-pattern leather strap, with the watch also featuring an Indiglo night light and water resistance to 30 metres.
$158 if you want one and only directly from Todd Snyder. They do ship worldwide though.
Via His Knibs