Categories / Books, Sportswear

Adidas & the Making of Modern Sport

Ever wondered how Adidas and Puma got to be the dominant global brands of today? It all began in the 1920s, when Adi and Rudi Dassler started a shoe business in a small German town. But rivalries between the two got out of hand, with the company split between them – creating Adi’s Adidas and Rudi’s Puma.

You can read the full story of this and how the firms got to where they are today in a new book: Pitch Invasion: Adidas & the Making of Modern Sport  by Barbara Smit.

The book charts how these businesses revolutionised the world of sport – exploiting advertising and influencing fashions, but ultimately taking their eyes off the ball to let Nike in through the back door.

If you want to know the history of two of sport’s biggest brands, this is the place to start. It’s available now for around £9.

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