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Back to the 1970s: Adidas Archive M1 watches

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

Take a trip back to the 1970s with the Adidas Archive M1 watches, which have just been unveiled by the sportswear giant.

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

These aren’t straight reproductions of 1970s digital watches, but they do take a lot of inspiration from those original timepieces.

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

Adidas has taken a look into its own archive as well as having a look around at some old digital watches and matched the two up. The end result is the Archive M1 range.

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

It is a range too, with six different colour options available for this retro watch design, with the pick (or me) being the more simple silver and gold finishes, which really so capture the spirit of the original era.

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

Thankfully you don’t have to squint at a small red display with these new designs. The numbers are a little bolder than vintage watches, but still with an old school look about them.

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

Each one is made up of stainless steel with hardened mineral crystal, with a five link stainless steel bracelet and a minimum of functions. The time and a stopwatch seems to be pretty much it. But that’s the point of the range. It’s all about getting away from a non-stop barrage of information. A simple digital display without an endless stream of social media updates catching your eye at the same time. Oh and looking good is an obvious selling point too.

All are available directly from the maker and all retail for £100.

Find out more at the Adidas Watches website

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

Back to the 1970s: Adidas Archive M1 watches
Back to the 1970s: Adidas Archive M1 watches

 

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