Categories / Art and Photography, Gadgets and Tech

Retro Polaroid Now i‑Type Instant Camera debuts

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Instant Camera debuts

Now this is a good-looking thing. The Polaroid Now i‑Type Instant Camera in unashamedly retro and all the better for it.

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Instant Camera debuts

 

Yes, a new Polaroid. Although ‘new’ probably isn’t quite the right word to use here. After all, this is the kind of instant photography we have known and loved for decades. A ‘refresh’ seems more appropriate for this limited edition model.

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Instant Camera debuts

 

The ‘Now’ features Polaroid’s new look in a variety of shades, most of which look like they might be off the shelves of a 1980s electrical store. No bad thing. Or you could opt for the black or white finishes, which are the standard, non-limited options. Functional, but not as exciting as an orange and green one.

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Instant Camera debuts

 

The technology is the same whatever colour you choose. You are looking at a self-timer, a flash, a double exposure option plus a new autofocus lens system that automatically switches between portrait and landscape formats. Useful.

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Camera debuts

 

How do you get your photos on Instagram? Well, you don’t. Unless you scan whatever you take. This Polaroid, as ever, is all about the physical and capturing the moment, whether that’s a well-timed moment or something that didn’t quite work out. That’s the joy (and the pain) of it.

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Camera debuts

 

Of course, that could mean a pricey hobby if you go at it with some pace and make plenty of mistakes. The camera itself is priced at £119.99, which isn’t the costliest camera I have featured on these pages. But the film might bump things up a bit.

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Camera debuts

 

It works with i-Type and 600 films, the former selling for £14.99 per pack (8 photos) and the latter at £17.99, again with a pack offering 8 shots. So if you get one of these, just make sure you have the image perfectly framed before hitting the button.

You can pre-order the Now camera at the Polaroid website.

 

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Camera debuts

 

Retro Polaroid Now i‑Type Instant Camera debuts
Retro Polaroid Now i‑Type Camera debuts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.