Well, the company's current efforts in fashion aren't anything to shout about these days, so it's no surprise to see Ben Sherman doing a spot of diversifying. Although this Dog Father dog bed seems a bit of a strange route to take.
I'm guessing this is being pitched as a mod-themed dog bed, with a play on the Paul Weller mod father nickname and the Union Jack logo on the cushion inside. On a more practical note, it is foam-filled, with a soft fleece lining and is machine washable.
Sized for small to medium dogs, it retails for £19.99. Bulldog not included.
Find out more at the Argos website