I was slightly disappointed when I saw this Levis mobile phone, fully expecting it to be denim-clad with a red tag hanging off the corner. But what we do have is something a bit more practical.
It actually looks quite cool, not unlike an old calculator (and not unlike the sadly-departed Samsung P300 calculator phone), with the classic Levis logo engraved on the back. For the technical amongst you, there’s also an MP3 player, two megapixel camera, Bluetooth and an SD memory card slot.
It comes in metallic silver, black and brown copper, each selling for 500 Euros – or heavily discounted from your local provider. Expect it from September.
Find out more from the Modelabs website