The image is taken from the packaging of a 1968 poster dress, which were made by Poster Dresses Ltd, London and featured photographs by Marc Leonard. Poster dresses were made of a strong, non-woven fabric (screenprinted tissue, wood pulp and rayon mesh) that you cut to fit and had 'magic shoulder fastenings'. Whilst disposable paper dresses are well-known trend from that period, the poster dresses weren’t to be considered throw way, but the packaging encouraged owners to use it as a poster, table cloth or even a bedspread once they tired of it as an item of clothing. This revival piece sadly is more conventional, being made from 100% cotton and intended just to wear. The dress is available in four sizes, small to extra large, each costing £35.
Visit the V&A shop to buy.