It looks rather like an oversized Lomography Diana camera, but this is actually the Woouf Camera Floor Cushion at Urban Outfitters.
It's a practical piece of seating, but this is also a great piece of interior design. Pop art for the home, if you like (especially if you are into your photography).
It is crafted from an ultra-resistant technical fabric, with a removable cover. It's also waterproof, but we wouldn't recommend keeping it outside. Want one? They retail for £155.