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Well, we featured the original poster a year ago, then we had the tea towel and screenprint, so it was only a matter of time before someone produced the Keep Calm And Carry On t-shirt.
It might sound like a quick cash in, but the t-shirts look to be of good quality and with plenty of limited edition colours to choose from, including red (in keeping with the original wartime poster), blue (pictured here) and a bright yellow in the women’s sizes.
All are fitted shirts made from 100 per cent cotton – and all retail for £20 each.
Find out more at the Keep Calm And Carry On website