Start the kids off on the right track with this organic cotton t-shirt that manages both a retro look and ecologically sound message.
Produced by fair trade specialists People Tree, the 1970s stylised message of 'pedal power' is just as relevant today. The top comes in either pale yellow or turquoise and is sized for children between the ages of three to ten.
Even more right on is the price of £12.
It's available from the People Tree website