70s-style underwear is in – well, according to maker of pants Jockey and its chosen retail partner Urban Outfitters.
Jockey is launching these 70s-style Y-fronts from this month, initially in the US, but likely in all Urban Outfitters stores in the coming weeks. They’re sold in bold colours with white trim and in sets of three in clear plastic tubes. 100 per cent cotton naturally – although I’m disappointed they didn’t do the full 70s thing and make them in a particularly nasty man-made fibre. And in paisley.
The price is $24 (£12) for a pack.