Categories / Art and Photography, Books

This is Tomorrow: reprint of original 1956 catalogue

This is tomorrow

The 1956 This is Tomorrow exhibition, held at London's Whitechapel Gallery, is widely regarded as one of the seminal exhibitions in British art of the second half of the twentieth century, arguably heralding the start of the British Pop Art scene. To accompany a display looking at the exhibition, the Whitechapel are printing a facsimile of the original catalogue. 

That's 132 pages, including 100 black and white images, looking at the work artists, architects and theorists produced for the exhibition. The long role call includes such name as Eduardo Paolozzi, Erno Goldfinger, Lawrence Alloway and Richard Hamilton who exhibited his famous 'Just what is it that makes today's homes so different, so appealing?' collage in the show. The only difference between that and the original is a two page insert from the current director and the archive curator of the Whitechapel. 

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