Want to have the coolest kid in the creche? You need My First Fred Perry shirt, a traditional Fred Perry polo shirt – but for one-year olds.
The polo shirt is every bit the typical Fred Perry, in white with navy striped collar and cuffs, two-button collar, along with a matching Fred Perry laurel. And it also comes in a smart gift box with a picture of the shirt on the outside.
Available online (and probably in Fred Perry stores too), you can pick it up for £25.
Find out more at the Fred Perry website