There's a World Cup memorabilia auction at Bonhams in Chester, with lots priced with quite reasonable estimates – as these unique 1966 World Cup watches show.
You actually get two watches and a keyfob in the lot, the latter a circular metallic enamelled keyfob designed with World Cup Willie mascot to one side and the Jules Rimet trophy to the other. But it's the watches that are the most interesting – both produced by La Gruyere, the faces feature the World Cup Willie mascot on one side, the World Cup decal on the other.
Why unique? Well, they were were produced as samples and never went into production as they were thought to be too expensive for World Cup memorabilia. But in 2010, they're not too badly priced considering their uniqueness. Estimate is £200 – £250 for the whole lot. If you're interested, get yourself down to Bonhams in Chester on 16th June 2010 or leave a bid on the books.