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« Frock & Frill Flapper Dress from Joy | Main | eBay watch: 1960s Paico Starburst wall clock »

The Look Of London: An illustrated guide to the city’s most influential fashion spots 1950-2000


The wonderful Herb Lester Associates has reprinted its sixties London map, but it has also produced an all-new map too - The Look Of London: An illustrated guide to the city’s most influential fashion spots 1950-2000.

Produced in conjunction with Paul Gorman (author of The Look: Adventures In Pop & Rock Fashion plus books on Barney Bubbles and retail pioneer Tommy Roberts), this particular map celebrates the independent shops and businesses where global fashions have taken root. From modest Holts in Camden Town to psychedelic Hung On You in Chelsea there are more than 100 entries, spread across time and geography.

Oh yes, there's also a foreword by Sir Paul Smith, whose own first shop in Floral Street features.

The map is designed and illustrated by Peder Bernhardt, sized A2 (420x594mm) folded to A6 (105x148mm), and litho printed in the UK on recycled paper. £4 gets you one - or you can buy that and the '60s London map for £7 together.

Find out more at the Herb Lester Associates website

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