Categories / Food and Drink

Wagon Wheels go retro – and re-introduce caramel flavour

Note all articles are independently researched and written by myself. However, if you buy via one of the links it may be an affiliate and I may earn a small commission.


Following on from the return of Artic Roll and Opal Fruits, another 70s favourite is returning to its retro roots – Wagon Wheels.

For a limited time, Wagon Wheels will be available in their original 1970s gold packaging and in a long lost flavour – caramel. According to maker Burton's, the recipe for the 'smooth caramel' Wagon Wheel (unavailable for many years) was found by researchers hunting down old packaging designs. On the back of that, it was remade, found to taste 'so good' and has now gone back in production, selling for as long as that limited stock lasts on the supermarket shelves.

So if you want one, get down to your local retailer now – expect to pay £1.15 or less for a pack of six.

Burton's website

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