Categories / Food and Drink

Original Arctic Roll returns to the supermarket shelves


A 1970s favourite that went out of fashion in the 1990s is back on the market – Arctic Roll, courtesy of Bird’s Eye.

For the uninitiated, Arctic Roll is a tough one to describe – think vanilla ice cream wrapped in a layer of sponge cake, with some raspberry jam holding things together. And it comes out of the freezer, meaning just a spot of defrosting is required to hit optimum temperature!

The new version comes complete with a 70s-style box and indeed a new flavour – a chocolate variation (with chocolate ice cream, sponge and sauce) is also heading to the supermarket freezer. Look out for it from this month, priced around £1.99.

Bird’s Eye website