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Heal’s Rules Homeware Collection

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New in at Heal’s is the Heal’s Rules range of home accessories designed by Jeremy Hutchinson.

Inspired by the slogan “Nothing Need Be Ugly” as developed by Ambrose Heal in 1915 for the Design & Industries Association, the collection extends the idea that every home is governed by little rules of etiquette. The range includes ceramics, placemats, cushions, postcards and prints, with related slogans, for example the placemats instruct “Elbows Off the Table” and a teacup and saucer proclaims 'Never Lift the Little Finger'.

Prices range from £4.50 for a breakfast bowl up to £72 for the prints. View the current collection online at Heal’s.

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