Substantial and exhaustive – and if you love the era, Mid-Century Ads: Advertising from the Mad Men Era book by Jim Heimann and Steven Heller is a book you'll probably want to own.
Published by Taschen, this two-volume book is sold in both a hardcover and a slipcase, with a total of 720 pages, all of that covering American print advertising in the 50s and 60s, the era of the 'Big Idea'.
See the pick of the campaigns from the height of consumer capitalism for everything from 'girdles to guns', which highlight both the advertising industry of the era, as well as a more optimistic, post-Cold War period of time. Not just rough copies of images either, these ads have been digitally mastered to look as bright and new as the day they first hit US newsstands.
Available from March 2012, it sells for £34.99 from Taschen, though you can pre-order at Amazon for £22.39.