It looks like it could have come straight from the 70s but this retro cushion is part of a new range designed by Patterns Apart.
It's the work of Rozynna Fielding who created the retro pattern inspired by a piece of old flooring tiles and her grandmother's 70s chairs. She's created it in two colourways – the aqua pictured, or a berry number – and applied it across a number of products. At the moment the range is limited to the cushion pictured or a striking lampshade, but the pattern is soon to appear on everything from mugs to i-Pad folders.
You can buy the cushion for £85 or £70 gets you the lampshade.
See the range online