Categories / Architecture, Homeware

Brutalism for the home: Hayward textile range by Custhom

Note all articles are independently researched and written by myself. However, if you buy via one of the links it may be an affiliate and I may earn a small commission.

Hayward cushion

It's hard to imagine cosying up with a piece of Brutalist architecture. But Custhom have been able to transform those distinctively hard lines into their very desirable Hayward textile range

It's called Hayward, as it's inspired by the concrete form of the London South Bank's Hayward Gallery, completed in 1968. The building's lines have been translated by using the warp and the weft of the textile – a cotton flax mix – to form a striking grid pattern. 

The pattern has been used on blankets, aprons, cushions and tea towels in a small array of colours. 

Unfortunately for us this great design doesn't come cheap. Prices start at £18.50 for a tea towel and move up to £325 for a blanket. 

See the range online here

Hayward apron

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