Iconic prints made into modern retro fashion? That’ll be the Joanie x Horrockses Fashions vintage-style dresses. Read more
Horrockses Fashions were best known for their floral dress designs in the 1940s and 1950s label and have cropped up a few time on this blog: both because of the exhibition at the Fashion and Textile Museum last year, and the range of products inspired by the label available from the V&A. Some of their best loved patterns are now being revived on bedlinens.
What with the Prey tins featured early today, or the Zara Home Pina design we featured yesterday, it's clear that Fifties fabric designs are still as popular as ever. You can grab another piece of the look with these 1950s fabrics designs that have been reissued by the V&A.
Available exclusively online or through mail order, the printed cottons are adapted from designs made for Horrockses Fashions. We've previously featured some of the V&A's Horrockses-inspired products and these designs share that colourful, floral look. Daisy pictured above is also available in a pink colourway, while there are two further designs which use stripes with the flowers.
If you want to delve a bit further back in time, they are also selling original fabrics inspired by the textiles in the V&A's quilts collection, which we also featured earlier this year.
A metre of the 1950s-style cotton costs £8.50 while prices for the other designs vary.
See them online
We mentioned this a while back when we were talking about the V&A's range of Horrockses-inspired products and now is your chance to see some of the originals as the Horrockses Fashions: Off the Peg style in the '40s and '50s opens at London's Fashion and Textile Museum.
Horrockses Fashions were best known for their full-skirted, bold and brightly printed cotton dresses. The exhibition gives you the opportunity to find out a bit more about the label and the people – including the Queen – who wore them, as well as ogle their unique and coveted designs. An accompanying book by the exhibition curator, Christine Boydell, is available for £17.49 from Amazon.
The exhibition opens on Friday, 9 July and runs until 24 October.
Find out more online