A watch of the past has inspired this watch of the present – the Timex x Todd Snyder Mod Watch, which is back now in two colour options.
Yes, that’s right, the ‘Mod Watch’. Why? Well, the watch is based on a ‘bullseye’ design from the Timex archives (hence the name) and as you probably know, the bullseye / target design is and will forever be associated with mods and the mod scene of the past and present.
Not that the original timepiece was a fashion / style design. The original was the Timex Sprite, which dated back to at least the 1970s and was designed as a military timepiece. So it’s a case of a functional piece turning fashion.
Indeed, this is a great and eye-catching option for everyday wear, with a vintage-inspired dial and military nylon strap, with that appeal also boosted originally as a limited edition. Not sure that’s the case now.
I’m saying that because the watch is back at the Todd Snyder website in both the original colour and a new olive shade. The new definitely has appeal, but as a traditionalist, I still think I would go for the original colour option. Both have a 40mm face, 50 metre water resistance and a Quartz movement.
If all of that appeals. the price is still $138 and the site ships worldwide.