The 'This is Tomorrow' exhibition held at the Whitechapel Gallery, London, in 1956 is seen by many as a pivotal moment in the naming and defining of British Pop Art. It featured, amongst many other works, Richard Hamilton's famous 'What is it that makes today's homes so different, so appealing?' collage. And, taking its inspiration from this, what better way to celebrate the dawning of a new artistic day than with your very own This is Tomorrow alarm clock?
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The title of the exhibition is shown on the face of the clock using the distinctive typography of the original exhibition catalogue and it also uses a retro looking black and white colour scheme. You'll just need to remember to wind it up everyday, otherwise getting up tomorrow could be more of a panic than a celebration!