Categories / Men's Fashion

Pretty Green introduces new Green Label and Black Label parka

Note all articles are independently researched and written by myself. However, if you buy via one of the links it may be an affiliate and I may earn a small commission.


I'm not sure about Liam Gallagher's Pretty Green label. At one point, we got invited down to see the collection, then that invite seemed to be rescinded, followed by our requests for advance images being ignored. Which worries me slightly – and leaves us having to give our opinions on the new range based on the small shots that are now available on the Pretty Green site. That includes this Green Label parka and the Black Label parka.

As we have no background on either, we just have to take them as we see them – a 'premium' take and a variation on the original parka from the range, the Green Label version is made from a shower-resistant cotton that's said to have a 'deep, rich colour' and detailing that includes internal storm cuffs inside the sleeves. The higher-end Black Label (pictured here in Ivory finish) is made of what's described as a 'canvas and metal composite fabric.

According to the sales blurb, they're ideal for the '21st century mod'. One that's minted anyway – the Green Label version goes for £275, while the Black Label parka sells for a jaw-dropping £450. Both are available to order from 18th November 2009 – and as a bonus, neither seem to have that awful oversized logo on the arm.

Find out more at the Pretty Green website

Via Modculture

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