Taken as a whole, the book provides an informative history of printing process, including mentions for retro favourites Letraset transfers and Dymo label makers. There is a chapter about music that includes the Beatles’ logo and Amy Winehouse’s use of a art deco style fonts, whilst a section on politics looks at how a font contributed to Obama’s election campaign, but also goes further back and close to home with information about the typeface favoured during the creation of the NHS. Between the main chapters, there are shorter sections, Font Breaks, which examine the history and use of individual fonts. I would have welcomed more on 60s counterculture design and the Punk aesthetic, about which more could have been said, but all in all, a fascinating read for anyone with an interest in the history of design.
Just My Type is available to buy on Amazon, currently priced just £7.99 for a suitably stylish hardback.