Also known as the Wally Watcher, the Where's Wally? x Lomography La Sardina camera is a new variation on the already quirky film camera.
The casing is obviously the star of the show here, with the option to find Wally on the front, side or back. Although he's quite clearly on that custom blue lens cap.
Aside from that, this is the same La Sardina camera that has been around since 2011, shooting with regular 35mm film and with a wide-angle lens and rewind dial, the latter so you can turn back frames any time you want.
It's available now from www.lomography.com or from Lomo shops and specialists for £65.