Limited editions, these Swatch x Roy Lichtenstein pop art watches will likely sell out quickly.
Of course, they will. They look great and feature some of the most iconic pop art around. Oh yes, being a Swatch means added collectability too.
First up the background. These watches are part of the Swatch Art Journey 2023 and have been created in collaboration with MoMA to celebrate the 100th anniversary of Roy Lichtenstein and his bright pop art style.
Two iconic (yes, I have used that word a second time) pieces of art are being immortalised as Swatch watches. the two you see here. Those are Lichtenstein’s Girl from 1963 and the jazz-inspired Reverie from 1965. Two similar watches, but also very different.
The Girl watch uses the main artwork on the face, matched up with a blue strap and on the reverse of that strap, another detail from the work, an aerosol spray can.
Reverie has the artwork on the face once more but uses a plain yellow band (front and back), with the added detail of the text from the artwork, ‘the melody haunts my reverie’, on the loop.
Technically, not a lot of difference. As you would expect of a Swatch, there is a quartz movement, water resistance, and a silicone strap. Functional watches that catch the eye of passers-by as well as collectors. And I suspect these will be high on collectors’ lists.