Last year, House of Fraser acquired the iconic brand Biba and this week it is re-launched online and at selected House of Fraser stores with 10 shops having dedicated Biba Boutique areas.
The collections of clothing, accessories and jewellery take inspiration from some Biba archive designs and fabric prints, but with some updating. As well as fans of the original label, they are aiming for a newer younger audience too, reflected in the choice of Daisy Lowe as the “face of Biba”.