The name really does fit the product here. We are talking the 1970s Pierre Paulin-designed Groovy chair, with a pair up for sale via eBay right now.
eBay watch: 1960s Artifort leather swivel lounge chair by Geoffrey Harcourt
Fancy living out your Bond villain fantasies each and every day? Perhaps you should be the next owner of this 1960s Artifort leather swivel lounge chair by Geoffrey Harcourt.
Retro design for kids: Junior Mushroom Chair from Artifort
We featured the full-sized version many moon ago (and have even featured toe odd secondhand one via eBay). But now you can get a small version of Pierre Paulin’s classic for kids – the Junior Mushroom Chair from Artifort.
eBay watch: 1950s Theo Ruth-designed Artifort lounge chair
The designer isn't 100 per cent, so this is possibly a 1950s Theo Ruth-designed Artifort lounge chair.
1960s C 684 sofa by Kho Liang Ie for Artifort
Not a million miles from the kind of thing Merrow Associates produced around the same time is this 1960s C 684 sofa by Kho Liang Ie for Artifort, which has now been reissued.
eBay watch: Geoffrey Harcourt space age Cleopatra chaise longue for Artifort
We featured a reissue of this a few years back and if you want one, you'll be looking at something near the £3,000 mark. So when we see a Geoffrey Harcourt space age Cleopatra chaise longue for Artifort for £399 on a 'buy it now', we're interested.