Georg Jensen is best known for its eye-catching designer jewellery, but the company has taken something of a strange departure and gone into the bicycle business.
And this Georg Jensen bicycle is the first product. A classic bike made in conjunction with a classic bike maker – Sogreni of Denmark – with detailing courtesy of vintage British leather firm Brooks. For the not-inconsiderable price tag you get a single-speed, brushed steel bike hand-finished with the same level of attention as any of the company’s bling, plus a handmade silver-plated bell, premium leather seat and grips and some chrome mud guards.
If you live in a crime-free area, you can pick up this limited edition bike in the very near future in ‘selected’ Georg Jensen stores, priced at £2,800.