Feel like a number? Want to be a free man? Well, you can now express your individuality with your very own pair of unique Adidas trainers, created with mi Originals.
Take your pick from retro classics including the Adidas Gazelle, Stan Smith, Superstar and ZX700, then add your own spin – change the colour, swap the fabrics or play with the detailing, including the three stripes, outsole, tongue, toe cap, shoe laces or eyes. End result? Something that's unique to you, for better or worse.
Fancy trying it? Check out the service at the Adidas Originals store in Earlham Street, London, with the Liverpool store also offering the service in the near future. No news of a price, but we suspect you might have to shell out a premium price for your unique footwear.