Well, he's been plugging it using mod-related imagery, so it's only right that we take a look at the first items being offered for sale as part of Liam Gallagher's Pretty Green clothing range.
As expected, the range is retro-inspired, featuring polo shirts, knitwear, scarves, jackets, t-shirts, hats and of course, that much talked-about parka. Is it any good? Well, you can make up your own mind on that one, the response has been 'mixed' so far (although the branding and packaging is certainly strong).
Check out some more images over the page or check out the full range via the site. Here's hoping the next batch of designs is a little more interesting and adventurous. if you want to buy, you can register your interest at the Pretty Green website.