Who says the Olympics can't be classy? Only people who haven't seen these John Smedley x Umbro Tailored 1948 Team GB Olympic knits.
Yes, knitwear inspired by the last London Olympics back in 1948, but recreated for the modern market. Specifically, we're looking ay a track sweater and a 'vest', which has now become the Tangeru shirt.
That's made of Sea Island cotton, with three buttons, a crew collar, British stripes and a blank panel where the team patch would have been. The sweater is more lightweight, with a ribbed collar and cuffs and a hidden commemorative number in the back plus the zip fasten,
You should be able to find then at the online stores for both Umbro and John Smedley, plus Present and Selfridges in London at some point in the near future. No pricing as yet, but Smedleys tend to be upwards of £100.