Who says the Olympics can't be classy? Only people who haven't seen these John Smedley x Umbro Tailored 1948 Team GB Olympic knits.
Interesting new range from Adidas, with the sportswear maker reproducing some 'highly limited' Team GB Archive designs once more, ahead of the upcoming Olympics. That includes this Adidas Team GB Archive Windbreaker and Tracktop.
Trust us, 2012 will be the year when you can't open a paper, turn on a TV or view a website without mention of the London 2012 Olympics. OK, not quite that, but the merchandising will hit fever pitch. Adidas has got in early, adapting some of its classic trainers into the Team GB range.